Brand Philosophy

Did you know?

Above 30 million kids are growing up in poverty. Infact, there was only 1 book for every 300 kids in low income community.

iRule is a fashion brand on the mission to decrease poverty and improve the education system globally for those who are unprivileged.

iRule is a prime watch and bracelet selling company that produces fast-fashion watches for men and women. As the name suggests, iRule is for all those who have a selfless attitude and see everyone with an equal eye.

Above this, iRule has an exceptional motive to eradicate poverty and lack of education by funding a good part of their business in the education sector. As per the recent trends,  9% of the global population is living in extreme poverty. Therefore, we aim to play our part in reducing this number.

By creating affordable watches for every class of society, we want to spread the message that fashion is for everyone, and everyone deserves to look presentable. Our occasion-specific watches can make you look extra dashing at the presentation or party. We also have a massive collection of casual watches to be worn anytime, any day.

Besides grooming your personality, iRule also uplifts the sense of maturity and responsibility. Wearing our watches, you understand the impactful thought of doing something for society. We help you well ith that by selling timeless and contemporary timepieces that ultimately uplift the resources of education and earning for those in need.

Become a part of this global cause by investing in yourself with elegant watches and bracelets!